VC Inc. Marketing

VC Inc. Marketing

Zigging when the pack is zagging.

VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.

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Bling keywords article

How to Divert Competitors’ Customers With ‘Bling’ Keywords | Cision

Combining PR storytelling with search engine marketing can make both tactics many times more valuable.

Shout out article

Case Study: Divert Your Competitors’ Customers With S.O.S.O. (Sort Of Shout Outs) | Cision

Done correctly, sort of shout-outs could help to add enduring value, customer appeal, and ROI to your press releases.

Cision logo trademark23 article

A Curious Relationship Between Click-Through Rates and News Releases

Here are specific case studies of how two of my clients have converted news releases with low CTR into powerful online/offline sales tools for their organizations.