VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
Combining PR storytelling with search engine marketing can make both tactics many times more valuable.
Done correctly, sort of shout-outs could help to add enduring value, customer appeal, and ROI to your press releases.
Here are specific case studies of how two of my clients have converted news releases with low CTR into powerful online/offline sales tools for their organizations.