VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
Radio’s 40 Year Old Music Programming Formula Is Killing Innovation, Alienating Younger Listeners, and Widening the Disconnect with Its Audience
Successful brands continuously seek new ways to delight their customers and attract new ones, but music radio stations aren't listening to that idea. If they don't tune in soon, their refusal to update their approach will hasten their demise.
20 home office must-haves for remote workers
TechRepublic wanted ideas from WAH and remote workers about essentials for a productive home office. Rafe serves up a foursome of effective recommendations. Check out #4, 5, 7, and 9.
21 Content Creation Tips: How to Create Content That Converts
In tip #18, Rafe shares the golden rule of content creation that delivers powerful sales support results for organizations in any industry.
Top 25 Public Relations Tips From The Pros
Rafe's PR tip (#4) is a great starting point for organizations of any size.
One Direction's Five Lessons for Building Customer Loyalty
Can companies in all industries learn from the incredible success of U.K. pop band One Direction? Absolutely! Here's how.
5 Business Success Lessons of Louis C.K.
The lessons that have driven Louis C.K.'s amazing achievements are universal, and professionals in any industry would benefit by borrowing pages from his well-written scripts for success.
Is Your Small Business Making These Email Marketing Mistakes?
Amidst the benefits of email marketing, there are also a multitude of mistakes that can be made along the way. Here are some to watch out for.
Top 5 Mistakes That 'American Idol' Contestants Make
Many of the aspiring stars on 'American Idol' would fare a whole lot better if they improved their sales presentation skills.
Here are 5 recommendations of what they need to do to continue their journeys.
How To Create B2B Lead Gen Podcasts that ROCK!
When it comes to content creation, content marketing, and B2B lead generation, podcasts truly rock. Problem is, most companies are clueless about how to create podcasts that deliver results.
When written, produced, and optimized correctly, they can build awareness, generate leads, and increase sales for your organization.
Here's how to do it.
25+ Experts Share Their Social Media Tips
Scroll to #26 for Rafe's top ten tips.
Perspective: Something Borrowed
A comparison of National Car Rental's print ad campaigns from the 50s and today.
The Secret to Creating and Marketing Content That Hacks Your Competitors’ Customers
Here's a simple and effective way to improve your content creation, content marketing, and b2b lead generation results - all at the expense of your biggest competitors.
Dominate Google’s Page 1
How to build market awareness, improve search rank, and increase sales using SEO PR.
7 Ways to Use Humor in Your Online Marketing
Inspiring laughter can improve the effectiveness of your digital campaigns.
'Rehirement' coach Rafe Gomez shows you what the Snuggie can teach you about getting hired
Remember the Snuggie? If not, Rafe explains how it's a perfect case study to follow when seeking to land a job.