VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
How to Divert Competitors’ Customers With ‘Bling’ Keywords | Cision
Combining PR storytelling with search engine marketing can make both tactics many times more valuable.
Case Study: Divert Your Competitors’ Customers With S.O.S.O. (Sort Of Shout Outs) | Cision
Done correctly, sort of shout-outs could help to add enduring value, customer appeal, and ROI to your press releases.
A Curious Relationship Between Click-Through Rates and News Releases
Here are specific case studies of how two of my clients have converted news releases with low CTR into powerful online/offline sales tools for their organizations.