VC Inc. Marketing

Rafe drops the knowledge about the best way that jobseekers should leverage TikTok as a tool to land a job, and what hirers should keep in mind when perusing applicants' video resumes.

How do you write a punchy cover letter that gets the attention of a prospective employer? Rafe bringz da knowledge.

By doing good, retailers can also do well when planning their holiday marketing. Rafesta reveals the knowledge.

R.G. reveals two effective ways to counteract negative media coverage about you and/or your organization that appear in Google search results.

Rafe shares the golden deetz about the winning strategy that should be followed when assembling an agency pitch deck to present to a prospective client.

Single page websites can be a great way to quickly and concisely communicate the details about your offerings. But if your business is in a crowded and competitive space, Rafesta doesn't recommend it. He spills the tea on why it's a meh move.

R.G. pops on his trusty "Rehirement Coach" lid to serve up some knowledge about the value of cover letters for job seekers.

R.G. has a useful tip for savvy business owners who are seeking creative (and cost-free) ways to attract new customers or clients. (Scroll to #11.)

Rafe shares his "rule of 4", which is a mondo effective way for SMBs to outwit, outmaneuver, and outperform their competitors (scroll to #10).

Rafe explains why your startup's MVP can tank: you don't understand the difference between the features and the benefits of your product/service.

Rafe serves up a simple tip to help you determine whether you need to hire a marketing agency for your startup.

Looking to make yourself an irresistible WFH candidate in your job search? The Rafesta's got your back.

When it comes to SEO, Rafe recommends that you squash the cuteness and tricks. Instead, write for eyeballs.

What's the best outfit to help you crush your virtual job interview? Rafesta drops a hip steelo tip that will instantly position you as a top tier candidate for the open role.

RG's advice to startups that want to maximize their SEO is simple: "merge your search result goals with the needs, goals, and challenges of your intended buyer audience."