Rafe shares a powerful secret that will help make your RFPs more enticing and convincing to prospective clients.
Rafe explains how business owners can leverage positive reviews as powerful and convincing sales tools (see tip #36).
Rafe shares an effective and creative idea that has helped his brick and mortar clients to build sales on Memorial Day.
Rafe's work, methodology, and results are featured as a case study by Meltwater, the premier research tool for global PR pros.
Rafe provides the details of how non-profits/charitable organizations can generate free media coverage and raise funds to support their work by partnering with a local brick and mortar business.
Rafe shares the secret tasty ingredient that will make your elevator pitch irresistible to a prospective employer.
The Great Recession knocked Rafe down, but it didn't knock him out. Here's what happened, and how he clawed his way back.
Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking)
Rafe drops the science about how a job search is a sales process.
What's more important to a hiring manager when you're seeking to land a gig: GPA or experience? Rafe brings the science.
Rafe's wise guidance can be useful to new as well as established entrepreneurs in any industry.
Rafe chats with "Cheap Marketing Champion" Andy Curry about how brick and mortar entrepreneurs can create partnerships with charitable organizations that yield new customers, great community relationships, and free media coverage.
What was one of Rafe's biggest business fails? Following obsolete guidance and advice! After some flailing, he devised a unique solution to his challenges and got back in the game.