VC Inc. Marketing
Zigging when the pack is zagging.
VC Inc. Marketing's work, ideas, and business strategy tips have been featured in such media outlets as CNBC, Inc., Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
PROJECTS
ragan.com
50 underrated PR pros to follow on Twitter
Looking for an underrated PR pro to follow on Twitter? Ragan recommends Rafe!
Inc.
3 Comeback Stories That Will Make You Believe Anything Is Possible
In 2008, my company and career were decimated by market disruptions. Here's how I revived and thrived by incorporating a vital strategy tip that ALL entrepreneurs must follow in order to survive revenue fluctuations!
SoundCloud
"The World According to Zig" Podcast
Rafe and Mediaite columnist John Ziegler - host of "The World According to Zig" podcast - discuss how Trump uses WIIFM to engage, thrill, and successfully "sell" his supporters.
seoexpertbrad.com
Media Pitching Best Practices: 41 PR Experts Reveal All
Rafe shares three tips on how to properly pitch journalists/editors so you can build organic links, increase sales opportunities, and elevate your off-page SEO.
Spin Sucks
The Big Question: What Are Your Biggest Paid Media Challenges?
When it comes to paid media, the biggest challenge for yours troo-lee is educating clients about the fact that no one tactic is *the* answer.
blog.mycorporation.com
Experts Weigh In: Which Songs Inspire You The Most?
What's the track that gets Rafe pumped, stoked, and ready to crush it in his biz exploits? Check out #13 on the list, baby bobba!
bestcompany.com
Expert Roundup: What You Should Know Before Starting a Small Business
Here's some Rafe wisdom to guide your small business journey: "Work smart, deliver fantastic results for your customers and clients, and don't panic if your timeline to success is longer than you initially thought it would be."
American Express
Product Innovation: 6 Things to Do Once You Reach the Finish Line
Even if biz is booming, if you aren't constantly improving your company's products or services, you're setting up your demise. Rafe explains why.
spectrumbusinessinsights.com
4 Ways to Track Your Business Competition (and Why You Should)
Rafe explains why it's crucial for small business owners in every industry to keep tabs on what their competitors are up to. He also shares easy and inexpensive ways to do it.
learn.g2crowd.com
How to Write a Press Release (+ 7 Key Tips & Press Release Format Examples)
To write a press release that gets the attention of journalists and editors, be sure to include Rafe's "Three C's" (scroll to tip #6 at bottom).
Chicago Tribune
Older workers shouldn't feel discouraged about getting back into the sales game
Rafe's #1 tip for older sales pros who are looking to get hired: RESULTS RULE, SO DROP THE SCIENCE ON HOW YOU'VE MADE IT RAIN!
CNBC
How the Bee Gees plan to stay alive in the era of digital music
Can the music of the Bee Gees gain traction with today's music listeners? Rafe thinks so. Peruse his ring-a-ding-ding of an idea.
Inc.
Ingredients for a Winning LinkedIn Professional Headline: Just the Straight Up Facts
Describing yourself on LinkedIn as a disrupting crushmaster, ninja change agent, or guru rainmaker don't just make you look like a choad doofus, it can also squash your chances of landing a new gig. Rafe explains why.
fitsmallbusiness.com
25 Creative Grassroots Marketing Ideas & Examples
Rafe's tip (#11) has generated excellent results for his small business clients around the country.
merlinone.com
34 Marketing Pros Reveal the Areas with the Most Underrated and Overrated Marketing ROI (and What You Should Do About It)
Rafe explains how to quickly and dramatically ramp up the ROI of your PR spend.