VC Inc. Marketing

If you aspire to be a brave and bold innovator, "Moneyball" is one of the most instructive movies to see and learn from. Rafe breaks it down.

Marketers confidently claim that "content is king", but Rafe says "aw, hell naw!".

Discover the science behind his contrarian POV.

If you've just earned your undergrad diploma or MBA and want to get hired for a marketing job, here's how to gain an edge over the competition, distinguish yourself, and land a tasty gig.

Rafe's sage recommendation - which he's learned after a slew of WFH trials and many errors - is a MUST for any teleworker!

Looking for some fast n' easy anti-tips that will quickly obliterate your WFH experience? You're in luck: Rafe's got ya covered!

If you're a startup and are seeking media coverage about your product or service, there's a good chance that your news releases are being assembled/written/pitched in a way that will NOT deliver results! Rafe's simple how-to's are proven solutions that can help to generate the attention that your organization deserves.

Toxic workplaces suck for everybody who's on the receiving end of the toxicity, and Rafe can relate. He shares a tale of a destructive co-worker who he encountered back in the day.

Rafe presents a unique solution to the challenge of generating media coverage for hospitality providers.

Looking for an innovative + effective interview strategy that will give you an edge over other job seekers, impress a recruiter, and position you as the best candidate for the open role? Rafe provides.

Want to improve your pitching skills to journalists/influencers/bloggers? Rafe shares sales-based secrets that will dramatically boost the effectiveness of your interactions.

If Aerosmith is open to a solution that would allow their original drummer, Joey Kramer, to perform with them on the 2020 Grammys show, Rafe has a clever idea that's not only classy and easy, it's also effective (it was successfully used at the 2014 Grammys).

Rafe drops some potent science about the best messaging tone that's needed in order for your press releases to be taken seriously by the media.

Rafe's sage advice about the importance of "selling" the benefits that you can deliver to prospective hirers gets props from Filipino journalist Atom Araullo in his web series "Adulting".

Rafe's work, methodology, and results are featured as a case study by Meltwater, the premier research tool for global PR pros.

Rafe shares a technique to boost off-page SEO that's been hugely effective for his company as well as for his clients' organizations.