VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
Why do Donald Trump's fans across America continue to embrace him? The answer is a sales industry acronym called WIIFM.
Rafe explains how understanding WIIFM can make or break a startup's sales efforts.
VC Inc. Marketing's Rafe Gomez shares tips on how solopreneurs can efficiently market their offerings, operate their organizations, and maximize their productivity.
A five step SEO + P.R. methodology = competitive edge, big ROI, & incoming $$$ opportunities.
He knew voters were tired of being wooed and campaigned to in the typical way. So he disrupted the typical approach.
Innovative ideas to generate media coverage about your property that can build marketplace awareness as well as other valuable benefits.
Negan’s winning strategy can be of value to execs and managers in any organization. Here's how.
Sales support P.R. can boost guest bookings, increase F&B revenue, and attract new event/meeting/celebration clients for hotel properties. Here's how to do it.
Twisted Sister did a lot of other things right to sell over 10,000,000 albums around the world. Here are five examples of their righteous recipe.
Exclusively relying on search engine marketing, without also having a content creation strategy in place to support it, can kill your company's sales.
Combining PR storytelling with search engine marketing can make both tactics many times more valuable.
Done correctly, sort of shout-outs could help to add enduring value, customer appeal, and ROI to your press releases.
The reason education reform results in public schools have been ineffective is that the marketing and implementation of the reformers' ideas have been deeply flawed.
Can p.r. be strategically leveraged by B2B firms to generate incoming inquiries, leads, and sales? Most definitely! It can also energize offline sales, activate old or uninterested prospects, and stimulate the beginning stages of buyer’s journeys from new customers. Here's how to do it.
Could the Common Core and its associated PARCC assessment tests had more support among parents, teachers, and students? Absolutely. Here's how they should have done it.