VC Inc. Marketing

Rafe serves up a steaming pile of wack wisdom that he got from some guy.

Rafe explains how understanding WIIFM can dramatically improve your selling skills.

What's the key to getting a job offer? Rafe sez: "Presenting yourself as a solution to help the company where you'd like to work to achieve its objectives."

Rafe explains why understanding the needs, goals, and challenges of your target customers is a must for all aspiring entrepreneurs.

Rafe's guidance on how to craft an effective press release is easy to understand and quick to implement.

What are the most important skills that marketers should add to their resumes? Rafe reveals the secret of a strategic sales-driven approach that's irresistible to hiring managers.

Looking for an underrated PR pro to follow on Twitter? Ragan recommends Rafe!

In 2008, Rafe's company and career were decimated by market disruptions. Here's how he revived and thrived by incorporating a vital strategy tip that ALL entrepreneurs must follow in order to survive revenue fluctuations!

Rafe and Mediaite columnist John Ziegler - host of "The World According to Zig" podcast - discuss how Trump uses WIIFM to engage, thrill, and successfully "sell" his supporters.

Rafe shares three tips on how to properly pitch journalists/editors so you can build organic links, increase sales opportunities, and elevate your off-page SEO.

When it comes to paid media, the biggest challenge for Rafe is educating his clients about the fact that no one tactic is *the* answer.

What's the track that gets Rafe pumped, stoked, and ready to crush it in his biz exploits? Check out #13 on the list, baby bobba!

Here's some Rafe wisdom to guide your small business journey: "Work smart, deliver fantastic results for your customers and clients, and don't panic if your timeline to success is longer than you initially thought it would be."

Even if biz is booming, if you aren't constantly improving your company's products or services, you're setting up your demise. Rafe explains why.

Rafe explains why it's crucial for small business owners in every industry to keep tabs on what their competitors are up to. He also shares easy and inexpensive ways to do it.