VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
To check out some of Rafe's secrets of how he generates media coverage for his clients, scroll down to the pic of the bro with the shades and Cruella De Vil-esque chin scruff posing expressionless in front of a brick background. His wisdom follows.
Radio’s 40 Year Old Music Programming Formula Is Killing Innovation, Alienating Younger Listeners, and Widening the Disconnect with Its Audience
Successful brands continuously seek new ways to delight their customers and attract new ones, but music radio stations aren't listening to that idea. If they don't tune in soon, their refusal to update their approach will hasten their demise.
In tip #18, Rafe explains the golden rule of content creation that delivers powerful sales support results for organizations in any industry.
Everybody catches a couple of breaks. What music industry legend Jimmy Iovine did with his made him a rich and wise.
This post features two additions to Rafe's article "3 Startup Success Lessons Learned on a 40-Year Journey From Go-For to Billionaire" (Entrepreneur), which is based on HBO's hit documentary series "The Defiant Ones".
Why do Donald Trump's fans across America continue to embrace him? The answer is a sales industry acronym called WIIFM.
Can Kathy Griffin revive her career after her POTUS decapitation photo debacle? Mos def! Rafe's tip on how she can do it is included.
Check out Rafe's top tip to get your cold sales emails noticed and opened (scroll down to #10).