VC Inc. Marketing

VC Inc. Marketing

Rockin' it as a thought leader.

VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.

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Hotelsmag logo article
Investment Executive

How Sales Support PR Can Deliver Added Revenue

Sales support P.R. can boost guest bookings, increase F&B revenue, and attract new event/meeting/celebration clients for hotel properties. Here's how to do it.

Ts publicity shot   rsz article
Entrepreneur

5 Blasts of Rockin' Business Wisdom From Twisted Sister

Twisted Sister did a lot of other things right to sell over 10,000,000 albums around the world. Here are five examples of their righteous recipe.

Falling sales article
CMO.com

An SEM-Only Approach Can Be Fatal To Your Sales

Exclusively relying on search engine marketing, without also having a content creation strategy in place to support it, can kill your company's sales.

Bling keywords article
cision.com

How to Divert Competitors’ Customers With ‘Bling’ Keywords | Cision

Combining PR storytelling with search engine marketing can make both tactics many times more valuable.

Shout out article
cision.com

Case Study: Divert Your Competitors’ Customers With S.O.S.O. (Sort Of Shout Outs) | Cision

Done correctly, sort of shout-outs could help to add enduring value, customer appeal, and ROI to your press releases.

Failure article
NY Daily News

Education reformers need to learn basic marketing lessons

The reason education reform results in public schools have been ineffective is that the marketing and implementation of the reformers' ideas have been deeply flawed.

Sales and marketing logo 2012 article
salesandmarketing.com

A Not-So-Secret Sales Weapon | SalesAndMarketing.com

Can p.r. be strategically leveraged by B2B firms to generate incoming inquiries, leads, and sales? Most definitely! It can also energize offline sales, activate old or uninterested prospects, and stimulate the beginning stages of buyer’s journeys from new customers. Here's how to do it.

Lessons core article
marketingprofs.com

Five Marketing Lessons That the Common Core Initiative Should Have Followed

Could the Common Core and its associated PARCC assessment tests had more support among parents, teachers, and students? Absolutely. Here's how they should have done it.

Radioink logo 1 article
web.archive.org

Does Your Radio Station's Marketing Kind of, You Know - SUCK? (Part 1/3)

Radio marketers need to re-examine familiar methodologies and question long-held assumptions in order to deliver results.

Radioink logo 1 article
web.archive.org

Does Your Radio Station's Marketing Kind of, You Know - SUCK? (Part 2/3)

Radio marketers need to re-examine familiar methodologies and question long-held assumptions in order to deliver results.

Cision logo trademark23 article
cision.com

A Curious Relationship Between Click-Through Rates & News Releases

Here are specific case studies of how two of my clients have converted news releases with low CTR into powerful online/offline sales tools for their organizations.

Clickthroughratepressrelease article
PR Daily

Why a low click-through rate for an online press release isn't awful news

Want to turn your online news releases into powerful lead gen + sales support tools? Here's how to do it.

Blog sales article
Under 30 CEO

A Hollywood Power Broker’s Top 5 Sales Fails

When creating your organization's sales or investor presentations, be sure to avoid the top 5 mistakes that a Hollywood power broker recently made. Ouch!

Radioink logo 1 article
zriw4.fimc.net

Does Your Radio Station's Marketing Kind of, You Know - SUCK? (Part 3/3)

Radio marketers need to re-examine familiar methodologies and question long-held assumptions in order to deliver results.

Spark article
SparkMinute

20 Great Sales Follow-Up Techniques

Rafe shares his top post-pitch tip.