VC Inc. Marketing's ideas on messaging, sales support, marketing strategy, and p.r. have appeared in such media outlets as Fox News, MSNBC, Adweek, Marketing Profs, Entrepreneur, & many more.
Everybody catches a couple of breaks. What music industry legend Jimmy Iovine did with his made him a rich and wise.
This post features two additions to Rafe's article "3 Startup Success Lessons Learned on a 40-Year Journey From Go-For to Billionaire" (Entrepreneur), which is based on HBO's hit documentary series "The Defiant Ones".
Rafe shares his unique sales support content creation methodology, which converts media coverage into sales opportunities for his clients.
Why do Donald Trump's fans across America continue to embrace him? The answer is a sales industry acronym called WIIFM.
Can Kathy Griffin revive her career after her POTUS decapitation photo debacle? Mos def! Rafe's tip on how she can do it is included.
Check out Rafe's top tip to get your cold sales emails noticed and opened (scroll down to #10).
Rafe explains how understanding WIIFM can make or break a startup's sales efforts.
VC Inc. Marketing's Rafe Gomez shares tips on how solopreneurs can efficiently market their offerings, operate their organizations, and maximize their productivity.
A five step SEO + P.R. methodology = competitive edge, big ROI, & incoming $$$ opportunities.
He knew voters were tired of being wooed and campaigned to in the typical way. So he disrupted the typical approach.
Innovative ideas to generate media coverage about your property that can build marketplace awareness as well as other valuable benefits.
Negan’s winning strategy can be of value to execs and managers in any organization. Here's how.
Sales support P.R. can boost guest bookings, increase F&B revenue, and attract new event/meeting/celebration clients for hotel properties. Here's how to do it.
Twisted Sister did a lot of other things right to sell over 10,000,000 albums around the world. Here are five examples of their righteous recipe.
Exclusively relying on search engine marketing, without also having a content creation strategy in place to support it, can kill your company's sales.