VC Inc. Marketing

If a Gen Z job applicant can't answer Rafe's question in a clear, concise, and convincing manner, move on and find another applicant who can!

Rafe cuts through the merde and shares the knowledge of how to ignore and dismiss the most worthless garbage yang that the "experts" try to pass off as sage advice.

While humblebragging about your on-the-job achievements and wins can be fun to do with your work buds, it can also be detrimental to your career if the wrong ears hear it. Rafe tells a tale from his radio days about how it got him in hot water with some very bitter Haterade drinkers.

When you're being interviewed for a job, don't just answer the interviewer's questions. Instead, pivot the conversation to focus on the valuable benefits and solutions that you'll deliver if you're hired. This strategic approach will separate you from other job seekers who are being reactive rather than proactive. Here are Rafe's tips on how to do it.

Should you provide the voice-over for an audiobook idea that you have? As the narrator/writer/producer of a top-selling audiobook ("What's In It For ME?" - available on iTunes, Amazon, Audible), Rafe offers his POV on the topic.

Rafe's POV on what's required to be an effective PR pro is listed first, front, and center in this smart story.

The 2008 financial crisis clobbered Rafe and his family, but they clawed their way out of the debris. Here's the story of the lead-up, the implosion, and the comeback.

Rafe shares a technique to boost off-page SEO that's been hugely effective for his company as well as for his clients' organizations.

Rafe shares a powerful secret that will help make your RFPs more enticing and convincing to prospective clients.

Rafe explains how business owners can leverage positive reviews as powerful and convincing sales tools (see tip #36).

Rafe shares an effective and creative idea that has helped his brick and mortar clients to build sales on Memorial Day.

Rafe's work, methodology, and results are featured as a case study by Meltwater, the premier research tool for global PR pros.

Rafe provides the details of how non-profits/charitable organizations can generate free media coverage and raise funds to support their work by partnering with a local brick and mortar business.

Rafe shares the secret tasty ingredient that will make your elevator pitch irresistible to a prospective employer.

The Great Recession knocked Rafe down, but it didn't knock him out. Here's what happened, and how he clawed his way back.