VC Inc. Marketing

Rafe chats with "Cheap Marketing Champion" Andy Curry about how brick and mortar entrepreneurs can create partnerships with charitable organizations that yield new customers, great community relationships, and free media coverage.

Rafe offers valuable biz advice to new entrepreneurs.

Rafe explains why using business speak cliches in job interviews can kill your chances of getting hired.

What was one of Rafe's biggest business fails? Following obsolete guidance and advice! After some flailing, he devised a unique solution to his challenges and got back in the game.

Rafe explains why LinkedIn is the preferred B2B social media platform. He also discusses why Facebook/Instagram/etc. deliver negligible ROTI (Return on Time Invested) for B2B businesses.

Link to Leaders apresenta o mau conselho comercial que foi dado a Rafe.

Lisboa em casa, y'all!

Rafe serves up a steaming pile of wack that he heard from some guy.

Rafe explains how understanding WIIFM can dramatically improve your selling skills.

What's the key to getting a job offer? Rafe sez: "Presenting yourself as a solution to help the company where you'd like to work to achieve its objectives."

Rafe explains why understanding the needs, goals, and challenges of your target customers is a must for all aspiring entrepreneurs.

Rafe's guidance on how to craft an effective press release is easy to understand and quick to implement.

What are the most important skills that marketers should add to their resumes? Rafe reveals the secret of a strategic sales-driven approach that's irresistible to hiring managers.

Looking for an underrated PR pro to follow on Twitter? Ragan recommends Rafe!

In 2008, Rafe's company and career were decimated by market disruptions. Here's how he revived and thrived by incorporating a vital strategy tip that ALL entrepreneurs must follow in order to survive revenue fluctuations!

Rafe and Mediaite columnist John Ziegler - host of "The World According to Zig" podcast - discuss how Trump uses WIIFM to engage, thrill, and successfully "sell" his supporters.