Rafe's #1 tip for older sales pros who are looking to get hired: RESULTS RULE, SO SHOW OFF HOW YOU'VE CRUSHED IT!
Can the music of the Bee Gees gain traction with today's music listeners? Rafe thinks so. Peruse his ring-a-ding-ding of an idea.
Describing yourself on LinkedIn as a disrupting crushmaster, ninja change agent, or guru rainmaker don't just make you look like a choad doofus, it can also squash your chances of landing a new gig. Rafe explains why.
34 Marketing Pros Reveal the Areas with the Most Underrated and Overrated Marketing ROI (and What You Should Do About It)
Rafe explains how to quickly and dramatically ramp up the ROI of your PR spend.
Why Guns N' Roses fans may be willing to part with $1,000 for the 'holy grail' of an anniversary edition album
Will GNR fans have an appetite for the 30th anniversary edition of the band's landmark album, "Appetite for Destruction", which has a sticker price of $999? Rafe says hellz yeah. Find out why.
Salon gives a nod to Rafe's quote about the $999 30th anniversary edition of "Appetite for Destruction".
Rafe's audiobook "What's In It For ME?", which was a top selling career title on Amazon, iTunes, and Audible, is included on Fuppling's recommended business books for aspiring businessmen (and women).
Why do Donald Trump's fans across America continue to embrace him? The answer is a sales industry acronym called WIIFM.
Rafe explains how finding, claiming, and owning the "whitespace" helped him to discover a niche that resulted in the creation of Rockmixx, his classic rock mash-up show that airs on radio stations around the world.
Everybody catches a couple of breaks. What music industry legend Jimmy Iovine did with his made him a rich and wise.
To check out some of Rafe's secrets of how he generates media coverage for his clients, scroll down to the pic of the bro with the shades and Cruella De Vil-esque chin scruff posing expressionless in front of a brick background. His wisdom follows.
Radio’s 40 Year Old Music Programming Formula Is Killing Innovation, Alienating Younger Listeners, and Widening the Disconnect with Its Audience
Successful brands continuously seek new ways to delight their customers and attract new ones, but music radio stations aren't listening to that idea. If they don't tune in soon, their refusal to update their approach will hasten their demise.