VC Inc. Marketing's work, ideas, and guidance have been featured in such media outlets as CNBC, Inc., Fox News, MSNBC, Adweek, Marketing Profs, Forbes, Entrepreneur, & many more.
9 Signs You Need Help With Public Relations
If your startup's DIY PR approach is bringing meh results, Rafe drops knowledge on how to pump up the tasty hits.
Expert Advice on Career Development During the Pandemic
How does a job applicant present him/herself in an interview so that he/she is irresistible to a prospective employer? Rafe unrolls the science.
Entrepreneurs share why startups fail
Rafesta breaks down the #1 reason why startups go south.
(SPOILER: to paraphrase Jimmy Conway in "Goodfellas", they failed because they insulted their customers a little bit...)
How Can Startups Best Use PR on a Limited Runway?
R.G. shares a smart secret on how he assembles lists of the most appropriate and receptive journalists to pitch with news about his startup clients.
10 Questions Recruiters Love to Ask (and How to Answer Them)
If you crush the answer to Rafe's interview question, you're gonna get the gig.
18 unexpected business movies to teach you important entrepreneurial lessons
If you aspire to be a brave and bold innovator, "Moneyball" is one of the most instructive movies to see and learn from. Rafe breaks it down.
Is Content Really King in SEO?
Marketers confidently claim that "content is king", but Rafe says "aw, hell naw!".
Discover the science behind his contrarian POV.
10 Career Tips for Graduates Seeking a Position in Marketing
If you've just earned your undergrad diploma or MBA and want to get hired for a marketing job, here's how to gain an edge over the competition, distinguish yourself, and land a tasty gig.
Telework 101 for employees: tips from 20+ experts
Rafe's sage recommendation - which he's learned after a slew of WFH trials and many errors - is a MUST for any teleworker!
4 ways to ruin your productivity, health and relationships while working from home
Looking for some fast n' easy anti-tips that will quickly obliterate your WFH experience? You're in luck: Rafe's got ya covered!
How to Make a Press Release Work for Your Business
If you're a startup and are seeking media coverage about your product or service, there's a good chance that your news releases are being assembled/written/pitched in a way that will NOT deliver results! Rafe's simple how-to's are proven solutions that can help to generate the attention that your organization deserves.
5 Warning Signs Your Workplace Culture Is Hurting Your Company’s Reputation
Toxic workplaces suck for everybody who's on the receiving end of the toxicity, and Rafe can relate. He shares a tale of a destructive co-worker who he encountered back in the day.
Hospitality Content & Digital Marketers: Your Challenges In Getting Hospitality Content Written | Verblio
Rafe presents a unique solution to the challenge of generating media coverage for hospitality providers.
Beyond The Resume: Job Interview Tips And Tricks
Looking for an innovative + effective interview strategy that will give you an edge over other job seekers, impress a recruiter, and position you as the best candidate for the open role? Rafe provides.
Meltwater presents "Crafting Unforgettable Pitches"
Want to improve your pitching skills to journalists/influencers/bloggers? Rafe shares sales-based secrets that will dramatically boost the effectiveness of your interactions.