VC Inc. Marketing

Rafe shares the golden deetz about the winning strategy that should be followed when assembling an agency pitch deck to present to a prospective client.

Single page websites can be a great way to quickly and concisely communicate the details about your offerings. But if your business is in a crowded and competitive space, Rafesta doesn't recommend it. He spills the tea on why it's a meh move.

R.G. pops on his trusty "Rehirement Coach" lid to serve up some knowledge about the value of cover letters for job seekers.

R.G. has a useful tip for savvy business owners who are seeking creative (and cost-free) ways to attract new customers or clients. (Scroll to #11.)

Rafe shares his "rule of 4", which is a mondo effective way for SMBs to outwit, outmaneuver, and outperform their competitors (scroll to #10).

Rafe explains why your startup's MVP can tank: you don't understand the difference between the features and the benefits of your product/service.

Rafe serves up a simple tip to help you determine whether you need to hire a marketing agency for your startup.

Looking to make yourself an irresistible WFH candidate in your job search? The Rafesta's got your back.

When it comes to SEO, Rafe recommends that you squash the cuteness and tricks. Instead, write for eyeballs.

What's the best outfit to help you crush your virtual job interview? Rafesta drops a hip steelo tip that will instantly position you as a top tier candidate for the open role.

RG's advice to startups that want to maximize their SEO is simple: "merge your search result goals with the needs, goals, and challenges of your intended buyer audience."

If your startup's DIY PR approach is bringing meh results, Rafe drops knowledge on how to pump up the tasty hits.

How does a job applicant present him/herself in an interview so that he/she is irresistible to a prospective employer? Rafe unrolls the science.

Rafesta breaks down the #1 reason why startups go south.

(SPOILER: to paraphrase Jimmy Conway in "Goodfellas", they failed because they insulted their customers a little bit...)

R.G. shares a smart secret on how he assembles lists of the most appropriate and receptive journalists to pitch with news about his startup clients.