VC Inc. Marketing

Rafe shares his "rule of 4", which is a mondo effective way for SMBs to outwit, outmaneuver, and outperform their competitors (scroll to #10).

Rafe explains why your startup's MVP can tank: you don't understand the difference between the features and the benefits of your product/service.

Rafe serves up a simple tip to help you determine whether you need to hire a marketing agency for your startup.

Looking to make yourself an irresistible WFH candidate in your job search? The Rafesta's got your back.

When it comes to SEO, Rafe recommends that you squash the cuteness and tricks. Instead, write for eyeballs.

What's the best outfit to help you crush your virtual job interview? Rafesta drops a hip steelo tip that will instantly position you as a top tier candidate for the open role.

RG's advice to startups that want to maximize their SEO is simple: "merge your search result goals with the needs, goals, and challenges of your intended buyer audience."

If your startup's DIY PR approach is bringing meh results, Rafe drops knowledge on how to pump up the tasty hits.

How does a job applicant present him/herself in an interview so that he/she is irresistible to a prospective employer? Rafe unrolls the science.

Rafesta breaks down the #1 reason why startups go south.

(SPOILER: to paraphrase Jimmy Conway in "Goodfellas", they failed because they insulted their customers a little bit...)

R.G. shares a smart secret on how he assembles lists of the most appropriate and receptive journalists to pitch with news about his startup clients.

If you crush the answer to Rafe's interview question, you're gonna get the gig.

If you aspire to be a brave and bold innovator, "Moneyball" is one of the most instructive movies to see and learn from. Rafe breaks it down.

Marketers confidently claim that "content is king", but Rafe says "aw, hell naw!".

Discover the science behind his contrarian POV.

If you've just earned your undergrad diploma or MBA and want to get hired for a marketing job, here's how to gain an edge over the competition, distinguish yourself, and land a tasty gig.