VC Inc. Marketing
Zigging when the pack is zagging.
VC Inc. Marketing's work, ideas, and guidance have been featured in such media outlets as CNBC, Inc., Fox News, MSNBC, Adweek, Marketing Profs, Forbes, Entrepreneur, & many more.
PROJECTS
get.online
30 Client Acquisition Strategies Shared By Entrepreneurs
R.G. has a useful tip for savvy business owners who are seeking creative (and cost-free) ways to attract new customers or clients. (Scroll to #11.)
simtechdev.com
How Can SMBs Outwit Major Competitors?
Rafe shares his "rule of 4", which is a mondo effective way for SMBs to outwit, outmaneuver, and outperform their competitors (scroll to #10).
ifourtechnolab.com
The Top 8 Reasons Why an MVP Can Go Wrong
Rafe explains why your startup's MVP can tank: you don't understand the difference between the features and the benefits of your product/service.
databox.com
Why Should I Hire a Marketing Agency?
Rafe serves up a simple tip to help you determine whether you need to hire a marketing agency for your startup.
virtualvocations.com
Bold Ways to Stand Out as a Remote Jobseeker to Potential Employers
Looking to make yourself an irresistible WFH candidate in your job search? The Rafesta's got your back.
Medium
How Startups Can Fuse Their Content and SEO Strategies
When it comes to SEO, Rafe recommends that you squash the cuteness and tricks. Instead, write for eyeballs.
TechRepublic
Doing a virtual job interview over Zoom or Teams? Here's what to wear
What's the best outfit to help you crush your virtual job interview? Rafesta drops a hip steelo tip that will instantly position you as a top tier candidate for the open role.
valuewalk.com
SEO, Content Marketing, And Social Media Strategies for Startups
RG's advice to startups that want to maximize their SEO is simple: "merge your search result goals with the needs, goals, and challenges of your intended buyer audience."
Medium
9 Signs You Need Help With Public Relations
If your startup's DIY PR approach is bringing meh results, Rafe drops knowledge on how to pump up the tasty hits.
commercialcafe.com
Expert Advice on Career Development During the Pandemic
How does a job applicant present him/herself in an interview so that he/she is irresistible to a prospective employer? Rafe unrolls the science.
welivetobuild.com
Entrepreneurs share why startups fail
Rafesta breaks down the #1 reason why startups go south.
(SPOILER: to paraphrase Jimmy Conway in "Goodfellas", they failed because they insulted their customers a little bit...)
valuewalk.com
How Can Startups Best Use PR on a Limited Runway?
R.G. shares a smart secret on how he assembles lists of the most appropriate and receptive journalists to pitch with news about his startup clients.
blog.sparkhire.com
10 Questions Recruiters Love to Ask (and How to Answer Them)
If you crush the answer to Rafe's interview question, you're gonna get the gig.
enterpriseleague.com
18 unexpected business movies to teach you important entrepreneurial lessons
If you aspire to be a brave and bold innovator, "Moneyball" is one of the most instructive movies to see and learn from. Rafe breaks it down.
seonational.com
Is Content Really King in SEO?
Marketers confidently claim that "content is king", but Rafe says "aw, hell naw!".
Discover the science behind his contrarian POV.