VC Inc. Marketing

Sales support P.R. can boost guest bookings, increase F&B revenue, and attract new event/meeting/celebration clients for hotel properties. Here's how to do it.

Twisted Sister did a lot of other things right to sell over 10,000,000 albums around the world. Here are five examples of their righteous recipe.

Exclusively relying on search engine marketing, without also having a content creation strategy in place to support it, can kill your company's sales.

Combining PR storytelling with search engine marketing can make both tactics many times more valuable.

Done correctly, sort of shout-outs could help to add enduring value, customer appeal, and ROI to your press releases.

The reason education reform results in public schools have been ineffective is that the marketing and implementation of the reformers' ideas have been deeply flawed.

Can p.r. be strategically leveraged by B2B firms to generate incoming inquiries, leads, and sales? Most definitely! It can also energize offline sales, activate old or uninterested prospects, and stimulate the beginning stages of buyer’s journeys from new customers. Here's how to do it.

Could the Common Core and its associated PARCC assessment tests had more support among parents, teachers, and students? Absolutely. Here's how they should have done it.

Radio marketers need to re-examine familiar methodologies and question long-held assumptions in order to deliver results.

Radio marketers need to re-examine familiar methodologies and question long-held assumptions in order to deliver results.

Here are specific case studies of how two of my clients have converted news releases with low CTR into powerful online/offline sales tools for their organizations.

Want to turn your online news releases into powerful lead gen + sales support tools? Here's how to do it.

When creating your organization's sales or investor presentations, be sure to avoid the top 5 mistakes that a Hollywood power broker recently made. Ouch!

Radio marketers need to re-examine familiar methodologies and question long-held assumptions in order to deliver results.

Rafe shares his top post-pitch tip.