VC Inc. Marketing

When it comes to SEO, Rafe recommends that you squash the cuteness and tricks. Instead, write for eyeballs.

What's the best outfit to help you crush your virtual job interview? Rafesta drops a hip steelo tip that will instantly position you as a top tier candidate for the open role.

RG's advice to startups that want to maximize their SEO is simple: "merge your search result goals with the needs, goals, and challenges of your intended buyer audience."

If your startup's DIY PR approach is bringing meh results, Rafe drops knowledge on how to pump up the tasty hits.

How does a job applicant present him/herself in an interview so that he/she is irresistible to a prospective employer? Rafe unrolls the science.

Rafesta breaks down the #1 reason why startups go south.

(SPOILER: to paraphrase Jimmy Conway in "Goodfellas", they failed because they insulted their customers a little bit...)

R.G. shares a smart secret on how he assembles lists of the most appropriate and receptive journalists to pitch with news about his startup clients.

If you crush the answer to Rafe's interview question, you're gonna get the gig.

If you aspire to be a brave and bold innovator, "Moneyball" is one of the most instructive movies to see and learn from. Rafe breaks it down.

Marketers confidently claim that "content is king", but Rafe says "aw, hell naw!".

Discover the science behind his contrarian POV.

If you've just earned your undergrad diploma or MBA and want to get hired for a marketing job, here's how to gain an edge over the competition, distinguish yourself, and land a tasty gig.

Rafe's sage recommendation - which he's learned after a slew of WFH trials and many errors - is a MUST for any teleworker!

Looking for some fast n' easy anti-tips that will quickly obliterate your WFH experience? You're in luck: Rafe's got ya covered!

If you're a startup and are seeking media coverage about your product or service, there's a good chance that your news releases are being assembled/written/pitched in a way that will NOT deliver results! Rafe's simple how-to's are proven solutions that can help to generate the attention that your organization deserves.

Toxic workplaces suck for everybody who's on the receiving end of the toxicity, and Rafe can relate. He shares a tale of a destructive co-worker who he encountered back in the day.