Rafe's guidance on how to craft an effective press release is easy to understand and quick to implement.
28 marketing pros & hiring managers reveal the most important skills for marketers to add to their resumes
What are the most important skills that marketers should add to their resumes? Rafe reveals the secret of a strategic sales-driven approach that's irresistible to hiring managers.
In 2008, my company and career were decimated by market disruptions. Here's how I revived and thrived by incorporating a vital strategy tip that ALL entrepreneurs must follow in order to survive revenue fluctuations!
Rafe shares three tips on how to properly pitch journalists/editors so you can build organic links, increase sales opportunities, and elevate your off-page SEO.
When it comes to paid media, the biggest challenge for yours troo-lee is educating clients about the fact that no one tactic is *the* answer.
What's the track that gets Rafe pumped, stoked, and ready to crush it in his biz exploits? Check out #13 on the list, baby bobba!
Here's some Rafe wisdom to guide your small business journey: "Work smart, deliver fantastic results for your customers and clients, and don't panic if your timeline to success is longer than you initially thought it would be."
Even if biz is booming, if you aren't constantly improving your company's products or services, you're setting up your demise. Rafe explains why.
Rafe explains why it's crucial for small business owners in every industry to keep tabs on what their competitors are up to. He also shares easy and inexpensive ways to do it.
To write a press release that gets the attention of journalists and editors, be sure to include Rafe's "Three C's" (scroll to tip #6 at bottom).
Rafe's #1 tip for older sales pros who are looking to get hired: RESULTS RULE, SO DROP THE SCIENCE ON HOW YOU'VE MADE IT RAIN!
Can the music of the Bee Gees gain traction with today's music listeners? Rafe thinks so. Peruse his ring-a-ding-ding of an idea.
Describing yourself on LinkedIn as a disrupting crushmaster, ninja change agent, or guru rainmaker don't just make you look like a choad doofus, it can also squash your chances of landing a new gig. Rafe explains why.