VC Inc. Marketing

Rafesta cooks up the 411 about how media coverage is an overlooked yet hugely valuable way to build strong and impressive backlinks for your company.

Here's Rafe's straight up, square shot, rilly dilly lowdown on how to leverage media coverage to lock in more sales opportunities.

If you're seeking to fill an open role and are tired of finding wankers when you really need winners, Mistah G's eight innovative interview questions will make your search speedier and more productive.

Rafe explains why "you gotta sell yourself!" is the most worthless advice that job seekers can follow. As an alternative to that wick wack gahbage, R.G. unpacks a savvier methodology that delivers instant results.

Should you provide the voice-over for an audiobook idea that you have? As the narrator/writer/producer of a top-selling audiobook ("What's In It For ME?" - available on iTunes, Amazon, Audible), Rafe offers his POV on the topic.

Rafe drops the knowledge about the best way that jobseekers should leverage TikTok as a tool to land a job, and what hirers should keep in mind when perusing applicants' video resumes.

How do you write a punchy cover letter that gets the attention of a prospective employer? Rafe bringz da knowledge.

By doing good, retailers can also do well when planning their holiday marketing. Rafesta reveals the knowledge.

R.G. reveals two effective ways to counteract negative media coverage about you and/or your organization that appear in Google search results.

Rafe shares the golden deetz about the winning strategy that should be followed when assembling an agency pitch deck to present to a prospective client.

Single page websites can be a great way to quickly and concisely communicate the details about your offerings. But if your business is in a crowded and competitive space, Rafesta doesn't recommend it. He spills the tea on why it's a meh move.

R.G. pops on his trusty "Rehirement Coach" lid to serve up some knowledge about the value of cover letters for job seekers.

R.G. has a useful tip for savvy business owners who are seeking creative (and cost-free) ways to attract new customers or clients. (Scroll to #11.)

Rafe shares his "rule of 4", which is a mondo effective way for SMBs to outwit, outmaneuver, and outperform their competitors (scroll to #10).

Rafe explains why your startup's MVP can tank: you don't understand the difference between the features and the benefits of your product/service.